Why Your Company Must Update to a Responsive Web Design Sooner Rather Than Later |}
Why should my business have a responsive web layout?
Responsive web design has become the go-to solution for companies who want a user friendly interface and higher customer retention. If your business has come this far without taking advantage of all the benefits it has to offer, you could have already started to see lower visitor numbers and a unsatisfactory conversion speed.
As a responsible business owner, you’re likely going to need convincing before committing to upgrade your web presence to one which includes responsive layout. But by opting in you’ll quickly see a return on investment which will allow it to be worthwhile. In brief, responsive layout is just better than what has gone before and in order to keep up with the contest, you are going to need it too.
Responsive web design is vital for the majority of companies because it allows your users to realize their goals quickly and smoothly. The vital elements of your site can be dragged up on a smart phone and appear as a completely operational version of the original, complete with all the utility you’d offer to clients on a laptop or desktop computer. If you are not able to offer a mobile-friendly experience such as this for your customers they won’t hang around, they’ll simply click away and finish the action or buy on a rival site. Website Design Agency
Unhappy customers aren’t good for business and is going up against a major search engine. Google have confirmed what many insiders have suspected for some time – websites which aren’t optimised for multiple users will slide down their search positions. Google foundations their positions on how useful a page is for the question a person has entered, plus the usefulness of this site – for instance, can a user finish the action they would love to?
Your page may be wholly related for their own search, but if visitors can’t get the content easily across numerous devices, your site may get a less than favorable review and be placed lower in the search results. If your company is reduced to a third or second page entry you will lose a substantial amount of traffic, because people obviously select links from the very first page.
Google have also pointed out that companies that have a single responsive site – instead of one standard and one mobile variant – are much easier due to their bots to discover, because there’s only one URL.
If your website is responsive and ready to service mobile clients, you can benefit from several tools and useful programs such as the click-to-call button, which enables a web user to make a voice call to your company instantly. Potential clients can also read testimonials about your business or even locate you in a crowded location using Google Maps, equally keenly related to the needs of mobile users.
Branding is one of the methods by which we build a relationship of trust with a client and keep them coming back for more of the same. This is pertinent to responsive layout for 2 reasons, firstly, people do not feel confident in a site they can’t easily browse and second, in order to produce a uniform brand you’ll need responsive layout to generate a consistent web look; however your clients reach you.
In today’s market there are just a small number of reasons why a business may opt to stay with static layout in their web page. People of us who do not rely on any substantial way on web traffic to drive sales, or people who have few rivals, or people who’ve already looked into responsive design and found it wasn’t appropriate for them. For everyone else, even if you want to keep ahead of the curve, responsive layout is the only way ahead for your site.
Responsive web design features
Until lately web designers created different pages depending on where they would be viewed, a tablet for example has a different screen resolution to a laptop, and so the content would be optimised for viewing on that particular device. When they build a site, designers use the same coding on any number of resolutions, giving every device the same amount of functionality.
Responsive web designers believe that their clients’ web pages should be available to each visitor, giving them the optimal experience, whatever the device they using. These are filters added on to the CSS or Cascading Style Sheets, impacting the look and feel of any individual page. CSS is an extremely practical tool for designers, but by tagging on a media queries adaption, the process of resizing, making and orienting a page gets much easier.
The other linchpin of responsive layout is the elastic design, this is based on a grid creation, perfect for formatting margins, positioning the vital elements of a page and getting the spacing just right. A flexible design additionally eliminates the need to work out the layouts and text size based on pixels.
Rather, designers use percentages which enable them to embrace a far more fluid approach to producing each page. Pixels work nicely in photographic images, but are a clumsy tool to utilize over a number of devices. 1 pixel may be expressed as three dots onto a telephone, however, ten dots onto a desktop computer, altering the standard of an image considerably between devices.
The third part of responsive design entails the use of CSS or a lively resizing function to create elastic images, videos and other content. Text can flow relatively easily as the containing area resizes, but in order to spread this across more complicated segments, web designers need to use unique practices. Dynamic resizing provides a net designer greater control over the way the page behaves and enables them to add or remove components as required. Furthermore, every element, be it an image, textbox or movie may additionally resize itself to coincide with the different dimensions.
If you’ve ever attempted to get a site and discovered that it had been almost impossible to navigate around without shrinking and expanding the text or buttons, you will understand why responsive design is deemed good practice for most website owners.
Responsive net layout Vs Mobile web layout
Until quite recently, mobile web layout was considered far more important to modern consumers than it’s responsive counterpart, this approach sees designers using smart phones as a beginning point and upgrading the technologies progressively, through to notepads, desktop computers and beyond. This technique meant that companies needed two websites, one due to their mobile webpages and one for PC users.
In the early golden years of mobile web design, there were quite a few reasons why experts thought that web applications should always be designed first for use on a mobile device. Most significant of them was the prevalence of smart phones and the fact that their popularity was continuing to skyrocket. By creating a platform which favoured these countless users, businesses can market their service or product to what was viewed as another generation of computing consumers.
Second, mobile design was said to foster a cleaner concept without room for extraneous elements or unnecessary page clutter. In a screen the size of that on a mobile phone, there just is not enough room to crowbar in extra widgets and buttons – rather, a design group had to focus on what was actually needed. By giving users a clear route to what they want, it had been assumed that their experience could be better, quicker, leave them more prone to return or convert them into a paying client.
Mobile applications were thought to possess far more usefulness than PC based software, what users expected from their laptop paled compared to the capabilities offered on smart phones. From an electronic compass, to gyroscopic effects, touch screen inputs and voice command, designers hoped to build on these tools to generate modern web design which wasn’t constrained by the limitations of a PC.
Although there are pros and cons for its adoption of a mobile site to run parallel to a main site, responsively designed pages are perfect for retailers who want a robust, homogenous website with plenty of usefulness for every user. A single site also simplifies advertising campaigns; there is just a need to handle one site and one SEO strategy. Thus, a site which features responsive layout can save companies time and money, but also offer a seamless, convenient method for customers to shop.
Responsive web design statistics
When a group of designers build you a responsive site you are aware that it will accommodate intuitively to whatever device it is accessed from, but where is the evidence that demonstrates that this is a element in commercial achievement?
The content promoting company, Brand Point, found that over 90 percent of consumers buying decisions are influenced by visual elements. To put it differently, if people land on your site and enjoy the look of the place, they are more likely to stay and buy.
Screen resolutions are changing all the time as new devices reach the current market, net developers Spyderweb found that in 2010 there were only 97 unique screen resolution sizes, but by 2013 that figure had leapt to 232. The one method of handling this increase is to get a responsive site that is optimised for every client, whatever device they prefer.
Clients are pushed away by high wait times and webpages which take too long to appear; even way back in 2009, 47% of individuals anticipated a load time of just two seconds on a page. In a research carried out by cloud providers, Akamai, it was also found that 40% of web users clicked off if they had not gained access to a page within 3 seconds. That’s a pretty slim window of chance, and it’s reasonable to assume that people’s expectations have increased since this analysis was compiled.
Although outside factors such as a deficiency of Wi-Fi or 4G can also affect wait times, the significance of rate for business websites can’t be underestimated. Wed designers can write code for your responsive site which makes it selectively load the elements required, or perhaps bring in images at a later stage.
Design issues because it can have a huge impact on the number of new visitors to your webpages, these are those who have reached you through typing in a specific search criteria and chose to click on the hyperlink to your site. Web designers, Domain7, have reported in the event of their client Regent College, there was a jump of 99% in unique visitors after a revamp of their responsive web layout. Industry experts in the Search Engine Journal discovered that 57% of individuals would not suggest a business who had badly designed webpages, strengthening the case for a consistent web strategy that performs the way that your customers want it to – wherever they happen to be.